building relevant, award winning brands that stick
Jo is the first female CEO of the globally renowned organisation D&AD, a multi-disciplined creative with twenty years of experience building relevant, award-winning brands. She is also co-founder of Flowerhouse - a female-led pub in the heart of London’s Marylebone, created to support women in the hospitality industry
She has helped some of the world's most loved brands to create innovative strategies and campaigns to engage and connect with today's consumers. As Chief Creative Officer at MADE.COM, and Diesel Jo specialised in building in-house creative teams and growing innovative agency Protein internationally. Her clients have included Nike, Adidas, Burberry, Microsoft, Red Bull, Pepsico, Gap, Bestseller, Bacardi Global Brands and Diageo.
Jo began her career winning Young Entrepreneur of the Year in 2004 as co-founder of Beyond the Valley, where her passion for supporting emerging creative talent began. Today she brings that passion full circle back to D&AD, championing its young talent programs, SHIFT and the New Blood Awards.
recent press
ad week
While celebrating its 60th anniversary this year, global creative organization D&AD has named Jo Jackson as its chief executive.
Jackson will be charged with furthering the organization’s digital strategy and education programs to support and grow the global creative community for the future.
vogue
Step forward, The Flowerhouse. From the outside, it is ostensibly a pub, dating back to the 19th century. Step inside, however, and – well, it’s still a pub, but there’s something unusual about it, something distinctly feminine.
house beautiful
The brand new concept apartment echoes the mission of the Flowerhouse pub and, to fuel more creativity amongst women, emerging female talent will be invited to utilise the space for their own photoshoots, podcasts, events and social media content creation.
the drum
Made.com has just emerged from its most profitable year ever and is planning a European expansion. Behind the scenes, its in-house creative hub has quietly doubled in size, taking lessons from the fashion industry to build the brand.
dazed
Why Diesel is about to start advertising on Pornhub. From ironic slogans to their own emojis and a refreshingly modern attitude to sex Nicola Formichetti explains why Diesel aren’t content to play by the rules.
creative review
Spring Creative has created a playful and irreverent brand language for fashion brand Diesel, which is currently in use across traditional media but also on less expected platforms including Tinder and Shazam…
design week
The online interiors store has created a virtual version of its Amsterdam show apartment to bring its latest collection into people’s homes.
campaign
As chief executive of the education-led creative, design and advertising charity, Jackson has been handed a remit of furthering D&AD's digital strategy and education programmes.
the mirror
NHS heroes on the front line against the coronavirus rest in comfort after dozens of hospitals received hundreds of free products to give them the rest they deserve.
creative review
As the popularity of fashion, beauty and lifestyle videos on YouTube continues to rise, brands are finding deeper, more meaningful ways to engage people.
LBB
D&AD Swards show and Festival’s CEO shares her passion for inclusivity, commitment to change, and how D&AD is planning for the future,
the drum
Made.com has just emerged from its most profitable year ever and is planning a European expansion. Behind the scenes, its in-house creative hub has quietly doubled in size, taking lessons from the fashion industry to build the brand.
dazed
Why Diesel is about to start advertising on Pornhub. From ironic slogans to their own emojis and a refreshingly modern attitude to sex Nicola Formichetti explains why Diesel aren’t content to play by the rules.
creative review
Spring Creative has created a playful and irreverent brand language for fashion brand Diesel, which is currently in use across traditional media but also on less expected platforms including Tinder and Shazam…