Decoded. by DIESEL
A global, multi-platform, award winning advertising campaign decoding digital culture in 2015.
Winner of two Clio awards for advertising and content (2016).
Watch this 4 mins summary for the full scope of the concept that spanned two seasons across international markets.
Decoded Season 2
Extension of the multi platform Decoded by Diesel campaign. This Spring Summer 2016 global campaign also included a controversial move by Diesel.
To drive awareness to our new underwear collection, Diesel became the first fashion brand to advertise on Youporn and Pornhub.
This campaign went viral and attracted the attention of the global media alike.
It also generated the best CTR, ever.
The underwear launch was supported by a Grindr collaboration, where you could 'hook up with the ‘Diesel guy’ driving consumers into Diesel stores around the world.
Diesel take-over on youporn
Launching Diesel underwear across Grindr