Scaling Brands Through Creative Excellence and Next-Gen Strategy

 

Jo Jackson is a Fractional C-Suite Leader and Global Marketing Advisor known for building and scaling brands through creative excellence and strategic vision. With over two decades of experience, her leadership has consistently delivered groundbreaking results and empowered the next generation of creative talent.

Key Experience:

  • First Female CEO of D&AD: Driving strategic, global growth for the renowned creative organisation. Championing emerging talent with SHIFT and New Blood Awards - supporting the next wave of creative leaders.

  • Chief Creative Officer at MADE.COM & Diesel: Specialised in building high-impact in-house teams and repositioning global brands for the next generation of consumers (e.g., making MADE.COM the 2nd most relevant brand for Millennials).

  • Global Collaboration: Partnered with iconic brands including Nike, Adidas, Burberry, Microsoft, Red Bull, and Diageo on innovative marketing and campaign strategies.

  • Entrepreneurial Leadership: Co-founder of the female-led pub Flowerhouse, Light Bar & OAT. Awarded Young Entrepreneur of the Year for her first venture, Beyond the Valley.

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Projects

  • D&AD

  • GODMODE

  • D&AD

  • Diesel

  • MADE.COM

  • MADE.COM

  • Protein®

  • MADE.COM

  • NINE

  • Talent Lab

  • Diesel

  • MADE.COM

  • GODMODE

Venues

  • Light Bar

  • OAT

  • Flowerhouse

  • Flipper's Roller Boogie Palace

  • OAT

  • Flowerhouse

  • Light Bar

  • Flipper's Roller Boogie Palace

  • The Apartment @ Flowerhouse

  • Light Bar

  • OAT

  • Light Bar

  • OAT

  • Light Bar

  • Flipper's Roller Boogie Palace

  • The Apartment @ Flowerhouse

  • The Apartment @ Flowerhouse

press highlights

ad week

While celebrating its 60th anniversary this year, global creative organization D&AD has named Jo Jackson as its chief executive.

Jackson will be charged with furthering the organization’s digital strategy and education programs to support and grow the global creative community for the future.

D&AD names new CEO →

vogue

Step forward, The Flowerhouse. From the outside, it is ostensibly a pub, dating back to the 19th century. Step inside, however, and – well, it’s still a pub, but there’s something unusual about it, something distinctly feminine.

Can a pub be Feminist?→

house beautiful

The brand new concept apartment echoes the mission of the Flowerhouse pub and, to fuel more creativity amongst women, emerging female talent will be invited to utilise the space for their own photoshoots, podcasts, events and social media content creation.

Step inside the most instagrammable apartment →

the drum

Made.com has just emerged from its most profitable year ever and is planning a European expansion. Behind the scenes, its in-house creative hub has quietly doubled in size, taking lessons from the fashion industry to build the brand.

Why Made.com doesn’t need an ad agency →

dazed

Why Diesel is about to start advertising on Pornhub. From ironic slogans to their own emojis and a refreshingly modern attitude to sex Nicola Formichetti explains why Diesel aren’t content to play by the rules.

Diesel is advertising on Pornhub? →

creative review

Spring Creative has created a playful and irreverent brand language for fashion brand Diesel, which is currently in use across traditional media but also on less expected platforms including Tinder and Shazam…

Diesel make programmatic ads fun →

design week

The online interiors store has created a virtual version of its Amsterdam show apartment to bring its latest collection into people’s homes.

MADE launches virtual apartment →

campaign

As chief executive of the education-led creative, design and advertising charity, Jackson has been handed a remit of furthering D&AD's digital strategy and education programmes.

D&AD names new chief executive→

the mirror

NHS heroes on the front line against the coronavirus rest in comfort after dozens of hospitals received hundreds of free products to give them the rest they deserve.

MADE Sofabeds for NHS →

creative review

As the popularity of fashion, beauty and lifestyle videos on YouTube continues to rise, brands are finding deeper, more meaningful ways to engage people.

MADEover w/ Youtube →

LBB

D&AD Swards show and Festival’s CEO shares her passion for inclusivity, commitment to change, and how D&AD is planning for the future,

D&AD’s Commitment to Celebrating Human Craft→