© Liz Seabrook
about
Award-winning campaigns
Fractional C-Suite Leader
Global Marketing Advisor
Executive Coach & Mentor
Brand Strategy & Development
Fractional C-Suite Leader and Global Marketing Advisor, Jo is a multi-disciplined creative leader with over twenty years of experience in shaping award-winning brands and empowering emerging talent across various industries. As the first female CEO of the globally renowned organization D&AD, she has played a pivotal role in creating platforms that champion the next generation of creative professionals.
Throughout her career, Jo has collaborated with some of the world’s most iconic brands, including Nike, Adidas, Burberry, Microsoft, Red Bull, PepsiCo, Bacardi Global Brands, and Diageo. Known for her innovative approach, she has helped these brands develop groundbreaking marketing strategies and campaigns that resonate with and engage the next generation of consumers.
As Chief Creative Officer at MADE.COM and Diesel, Jo specialised in building in-house creative teams and driving global marketing efforts that resulted in innovative campaigns. At MADE.COM, she successfully repositioned the brand for the Millennial home, making it the 2nd most relevant brand for Millennials, while overseeing the creative vision across studios in London, Paris, Berlin, and Amsterdam.
Jo also worked alongside Diesel’s Artistic Director, Nicola Formichetti, to deliver award-winning, disruptive advertising campaigns, digital marketing, social media, and events—ensuring a consistent yet rebellious brand message across all platforms.
As co-founder of Flowerhouse, a female-led pub in London’s Marylebone, Jo has been a trailblazer in supporting women in the hospitality industry.
Jo's entrepreneurial spirit ignited early when she co-founded Beyond the Valley and was awarded Young Entrepreneur of the Year.
experience
FRACTIONAL C-SUITE LEADER
Freelance
2021 – Present
Short/project based & long term retainers at an exec level. Supporting established and emerging brands connect with todays consumers.
Most recently - Fractional CMO for Closer launching their first incubator brand GODMODE in partnership with Estée Lauder Ventures.
D&AD
CEO
2022 – 2024
First female CEO of D&AD. A part-time role representing global creative, design and advertising communities and celebrating brilliance in commercial creativity.
Championing global emerging talent through D&AD Shift.
D&AD
ANNEKS
Co-Founder
2021 – Present
Creating and operating hospitality concepts for current and future consumers.
Developers with a passion for the past and a vision for the future. We invest in beautiful buildings, fantastic products & amazing people.
Recent projects include The Light Bar, in Shoreditch, Flowerhouse on Chiltern St, predominantly plant-based cafe OAT, and launching Flipper's Roller Boogie Palace in the UK.
The Light Bar
MADE.COM
Chief Creative Officer
2017 – 2021
Leading the global brand and creative team, our in-house agency is responsible for:
Brand strategy
Creative direction
Production
Content & storytelling
Social
Advertising campaigns
PR and Comms
Influencer marketing
Brand experiences and events
Retail design
DIESEL
Global Head of Content & Creative Services
2015 – 2017
Director of the global content and creative teams based in Diesel’s HQ in Italy, I was responsible for the ‘internal agency’ – essentially leading five core marketing teams in the strategy, creation and management of all branded content and activations for Diesel and Diesel Black Gold:
Advertising
Digital Marketing
Creative Direction
Editorial
Content
Production
Social
Events
PROTEIN
Managing Director
2012 – 2015
Running the UK agency alongside leading Protein key client relationships – working with some of the world’s most respected brands to help them understand and connect with Millennial consumers.
Creating global communication strategies, award-winning content, brand advocacy/influencer programmes, experiential campaigns and delivered trend insights and events for clients including:
Nike
Gap
Adidas
ASOS
Burberry
Red Bull
Microsoft
PepsiCo
Bacardi Global Brands
Nokia
Diageo
Bestseller Group